The NYT should have started their own Twitter, with exclusive access by people who are quoted in the NYT, so there would have been a connection between the pub, its rep, more inclusive than the masthead, but still fairly exclusive, in the way of the NYT. I'm not being funny or sarcastic, I mean it. They already had a mechanism for deciding who matters. And the software they used could have been employed by all the other pubs, and anyone else. What I'm describing is the alternate reality where the Twitter founders followed the WordPress model. They might not be worth billions, but they certainly would have far more money than one person can use. And I don't think they could be happier with the way it actually turned out. #