Idea to add to slides. The ideal is to write everything you’re going to publish anywhere in one place,  and distribute the text, or ideally pointers to the text to the places people want to read it. So you maintain the original text in one place. That can’t happen until there’s some basic agreement of what text is. This is something that was established in html, but since twitter the question has been much more of a challenge. Then there have to be APIs that allow full flow I. Both directions.

Web — no platform vendor.