Yesterday Ben Thompson wrote that we’ve reached the end of the web, and I had come to the same conclusion, just a few days ago. And his piece, which was a great milestone, said it’s not totally gone, because of the advent of AI we can build small systems for each other. Which is exactly the motivation of the BigUndo model. What’s big about it is how small the parts are and how nicely they fit together. We’re not leaving everything behind in the great diaspora to the new web, we’re not just bringing Markdown with us. It also echoes Marco Arment, who wrote a similar piece about Mastodon a few days before. Nothing wrong with Mastodon, but the idea of one model of service doing the work for everyone is ridiculous. We need a million different approaches, all we need to make it work is a standard they can all agree on for what forms of text move around the net. Once we agree on a format, we all can use whatever editor we like, and no more tiny little text boxes that lock your ideas into Substack or X or whatever. That was the crime, that’s what the BigUndo is all about undoing. The web said very clearly what text is, and they all broke it by doing it differently. We’re bringing RSS 2.0 and Markdown with us, and they were joined a short time ago. Almost no one noticed, but there was design here, an intent — a hope that we’d get to the place it appears we are now at. #