As I go through porting Frontier, there’s a sad note. What if Apple had made it a goal that Frontier move along with their OS. That it was a unique advantage of the Mac and should be promoted as such. Don’t laugh, because Apple did do that for ThinkTank and MORE. We spent a lot on advertising, but they spent a lot more advertising our product not theirs. We cross-licensed our tech, so everyone in my little company had a Mac. This was a Bill Campbell idea, I was having trouble convincing my board that the Mac was a good bet and they were all PC users. So we got them Macs too, for free, from Apple. And they site-licensed MORE, and you gotta know that really helped sales. They were hungy, and this is something today’s tech industry only feels in the most crude way, as in “what can we steal” or “what can we lock down.” If they had put a fraction of the commitment behind Frontier that they had for Hypercard, some very cool things could have happened. And maybe we could have made the two work together. Amazing, two contemporary scripting systems on a small platform, relatively, in an OS that was transitioning to IAC, didn’t connect. They missed a lot of opportunities by being so employee centered. Their developers were willing to move mountains to make the Mac perform. Apple was defensive. And now I’m beginning to see more clearly how much was lost. #