If you want others to follow you, you have to offer them your users. And a format alone has no users.

And you have to trust your users to choose the best product, and you have to have a great product, that they appreciate, even though they have choice.

Just coming out with something better in a format will get you zero uptake. Unless you have users they can switch to their product, they simply won’t hear you.

That’s why Atom never replaced RSS, which already did everything people needed and was already supported by the NYT and the news industry.

That’s why AT Proto will never overcome the huge lead Twitter already has.

For more tips on what does and doesn’t matter in open formats and protocols, check out my Rules for Standards-makers.

PS: This started as an early morning rant on Twitter.