I think maybe it’s time to consider a reboot of WordPress. I can’t seem to seed them with any ideas about building on it from the point of view of the web. It’s a product unto itself, it has plugins, but I’m not a plug-in sort of guy. I write operating systems. That’s what drives me. I see a great place to put an OS with WordPress as the storage and publishing component, and everything else grows up around it. It’s one of those famous coral reefs but it hasn’t been born yet. The idea would not be to compete with WordPress, it’s to make something that fits into our view of the world, that just happens to be the same codebase. And when on the other side they think they have to do it themselves we reach out and say here, just take this over, it’s yours. It’s so hard to penetrate the awareness inside old organizations with new ideas. I think it’s the manifest destiny of WordPress, that what they have now is a nice revenue generating machine, but it’s not serving as the web’s writing base, which is what imho it was supposed to be. (And I have a bit of standing there, btw.) #