We're going to try to reboot the web.

Doing what the social networks do, but only using the web.

Every part replaceable.

We store your writing in your WordPress blog (to begin, then with any other blog). As if we never let Twitter take over the news from the people.

WordPress is of the web, I checked it out in great detail, no lock-in, and the community has the principles of the web at the core. They're almost all too young to remember when the web itself was young, so they've always had the idea that it was spoiled by Silicon Valley.