Paywalls that require you to subscribe to an Atlanta news org when you don’t live in Atlanta prob don’t generate much revenue. Why not instead charge per article. Like a toll you pay on a road you drive on once every few years. On further thought, I wouldn't even have an exception for Atlanta residents. If they start spending more money than a subscription costs, you could offer a subscription then, as a way to save money. Kind of the way Amazon lets you buy a certain amount of coffee beans without requiring you to sign up for monthly delivery. They do tell you how much you'd save if you subscribed. Everyone appreciates a chance to save money, but still might not want the commitment. And asking someone from upstate NY to subscribe to the Atlanta Journal Constitution is a total bullshit. An insult to both our intelligences. #